ATRP Friends!
2023
ATRP is an entertainment company based in Seoul, fresh to the scene.
To expand ATRP's distinct identity and its universe, we developed a set of characters, accompanied by their own quirky stories, reflecting ATRP's unique aesthetics.
Piecing Together the ATRP Universe:
From narratives and 3D character
development to animation.
Our initial step was to define a unique visual style, distinguishing ATRP from its competitors. Following that, we shaped each character, making sure their looks matched their distinct personalities.
Throughout the process, we explored a vast array of styles, delving into varied skin tones, hairstyles, accessories, and wardrobe choices.
Tomaric is not your average cupid, preferring a good ground sprint over flight. We gave Tomaric funky pink hair and oversized 90's jeans to capture the free-spirited and ever curious vibe.
Poshong is a plant-loving petite fairy, with animated details in its walk that brings out its sassy personality.
Azzi is a giant bunny, born from a quirky incident with Tomaric's arrow and a cupcake. Its colorful, creamy texture gives it a cupcake-like look.
Ruru may look cool and chic, but this unicorn is nothing but harmless and lovely.
Our collaboration with ATRP continues as we further explore and develop content for the characters. Working with a client so open to fresh ideas has been both rare and delightful. A huge shoutout to ATRP for partnering with us – we look forward to the next steps of our journey together!
Direction & Design